PRADA – ART ATTACK

Prada Spring/Summer 2014 campaign

PRADA is the big one; the show that will define the season for months to come. There are “good Pradas” and “better Pradas” and this one was a hit. And now the much awaited campaign for Prada’s Spring/Summer 2014 collection is here.

The Italian luxury brand showcases an array of chic and colorful ensembles and accessories, shot by acclaimed fashion photographer Steven Meisel.

For the first time, the campaign includes, not one, but two black models (Cindy Bruna and the returning Malaika Firth). By Prada standards, and despite the lack of a single Asian model, this is one of the most diverse casts yet.

Prada Spring/Summer 2014 campaign
The eighteen model cast include, in alphabetical order, Amanda Murphy, Anna Ewers, Ashleigh Good, Cindy Bruna, Dorota Kullova, Gracie van Gastel, Julia Bergshoeff, Lexi Boling, Lieke van Houten, Magdalena Jasek, Maggie Jablonski, Maja Salamon, Malaika Firth, Nastya Sten, Ola Rudnicka, Ophelie Guillermand, Sabrina Ioffreda and Viktor van Pelt.

 

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PRADA – ART ATTACK – “It’s absurd, against the rules; it’s a happy collection…It’s about a debate about women; it’s a political discourse: ‘I’m allowed to do whatever I want to do with clothes.’ If they see you, they listen.” Miuccia Prada said the idea of a strong woman was the driving force behind her spring collection, and made certain that her audience was listening. From the towering murals created by six contemporary artists in the show space, to models strutting down the runway in bedazzled bras to the beat of Britney Spears’ new single, “Work Bitch,” such an idea couldn’t be ignored. This season’s Prada woman doesn’t shy away from controversy, but rather runs headfirst into the spotlight with an enviable air of confidence, cool and fearlessness. Mission accomplished, Ms. Prada.
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The huge faces printed on dresses or patchworked into mink had rhinestone eyebrows; the flat trainer-sandals were multi-coloured rubber; the ladylike alligator bags encrusted with crystals or colour-blocked into 1970s swirls. “Sometimes you have to be loud to be heard,” said Prada backstage. Yet under the glitz lurk killer classics, including kilts, polo necks, coats and envelope shoulder bags.

 

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The summer palette is morphed into artful prints celebrating in a unique manner the merger of graphic design and fashion.

 

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While season conscious the collection also presents a strong presence of outerwear. Classic elements are mixed with sportswear influences, while a reference to the 60’s and 70’s is portrayed in a refreshing manner. Embellishments used in the designs are as ever a unique tie to the Italian label and it’s delicate craftsmanship.

 

Prada Spring Summer 2014

Also for menswear Miuccia Prada stays true to season’s sentiment, delivering a mesmerizing explosion of colours. The collection had references to the 40s and 50s. The carpet bags, the tourist floral shirts, the over sized trousers, the subdued colours etc. all of these elements brought life to the collection. It was like Muiccia’s dark view on paradise, kind of like a paradox of going to Hawaii but there’s a storm or- bitter sweet. I really loved all of the pieces with that fine silk, it reminds of me of a Tom Ford for Gucci circa six years ago. Even though this collection may seem borderline kitsch- it’s so elegant, chic and sartorial.

 

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The artwork comes from the muralists Miles “El Mac” Gregor, Mesa, Gabriel Specter, and Stinkfish, and illustrators Jeanne Detallante and Pierre Mornet, invited by the house to engage themes of femininity, representation, power, and multiplicity on the walls of the Via Fogazzaro show space in Milan.

 

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Prada Spring/Summer 2014 campaign

 

 

WEB: PRADA.com | images courtesy of © PRADA

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